As the country continues to grapple with the pandemic and a stubborn resurgence of COVID-19, industry leaders remain optimistic about the future of business aviation. From an expanding customer base to new health and safety demands, here are a few trends we anticipate will have a positive impact on aviation’s incremental and gradual recovery.
Health and Safety
It’s not surprising that health and safety are top of mind for passengers and crews alike. The pandemic transformed how people interact with one another and forced industries of all types to rethink their respective business models — and bizav was no exception.
By elevating biosecurity measures, with a focus on thoughtfulness and sensitivity to clean aircraft, bizjets can ensure limited contact between passengers on and off an aircraft. According to Austria-based operator GlobeAir, commercial flights contain approximately 700 touchpoints, which expose passengers to the risk of contagion on every single commercial flight.
In contrast, the risk is significantly lower with about 20 touchpoints in business aviation. For that reason alone, new bizav flyers have already indicated they have no intention of returning to commercial travel.
Added benefit: If you’re a current jet owner, this could bode well for you, especially if your aircraft is available for charter. New flyers are likely to book more charter hours, which in turn, would help maintain or even increase your jet’s asset value. Eventually if/when new charter users opt to buy their own aircraft, the resale market gets a boost.
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Expanding Customer Base
Thanks to limited commercial airline availability, the market will likely see an increase in new clients.
During a discussion at the NBAA GO Virtual Business Aviation Convention and Exhibition (VBACE) Thought Leader Session, National Business Aviation Association President and CEO Ed Bolen identified potential first-time users as a promising sign of things to come.
“New customers have seen the inherent advantages to business aviation: going more places in less time, reaching destinations they didn’t think they could reach, and flying in a safe, secure and healthy manner,” Bolen said.
As reported by Business Aviation Advisor, general and business aviation use have only grown since April 2020, along with first-time jet card buyers and charterers.
This is not surprising given bizav’s innate ability to follow market demand. For example, within the United States, business aviation serves 10 times the number of communities (over 5,000 airports) than commercial airlines, which have been forced to cut their destination offerings.
Having access to a vast network of GA airports guarantees availability and makes movement possible for companies and high-net-worth individuals (HNWIs) looking to travel to particular areas, even during a pandemic.
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Client Experience and Retention
Another trend we anticipate is the amplified emphasis on a more seamless client experience. In the age of COVID-19, the modern traveler’s demands will require a heightened sense of cleanliness and flexibility.
Additionally, to retain new travelers that might’ve viewed bizav as a temporary solution during the pandemic, establishing and maintaining relationships will be more important than ever.
What trends do you anticipate in the year ahead? Let us know in the comments below!
